A Popular iOS Illustration App Is Saying No to Generative AI

The backlash against representation and video synthesis is not solely focused connected originative app developers. Hardware shaper Wacom and crippled steadfast Wizards of the Coast person faced disapproval and issued apologies aft utilizing AI-generated contented successful their selling materials. Toys "R" Us besides faced a negative reaction aft debuting an AI-generated commercial. Companies are inactive grappling with balancing the imaginable benefits of generative AI with the ethical concerns it raises.

Artists and Critics React

So far, Procreate’s anti-AI announcement has been met with a mostly affirmative absorption successful replies to its societal media post. In a wide liked comment, creator Freya Holmér wrote connected X, "This is precise appreciated, convey you."

Some of the much outspoken opponents of representation synthesis besides replied favorably to Procreate's move. Karla Ortiz, who is simply a plaintiff successful a lawsuit against AI image-generator companies, replied to Procreate's video connected X, “Whatever you request astatine immoderate time, cognize I’m here!! Artists enactment each other, and besides enactment those who let america to proceed doing what we do! So convey you for each you each bash and truthful excited to spot what the squad does next!”

Artist R. J. Palmer, who stoked the archetypal large question of AI creation backlash with a viral tweet successful 2022, besides replied to Cuda's video statement, saying, “Now thats the mode to nonstop a message. Now if lone you guys could get a afloat powerfulness rival to [Photoshop] connected desktop with plugin support. Until idiosyncratic tin physique a existent rival to precocious level [Photoshop] use, I'm stuck with it.”

A fewer pro-AI users besides replied to the X post, including AI-augmented creator Claire Silver, who uses generative AI arsenic an accessibility tool. She wrote connected X, “Most of my aboriginal enactment is made with a operation of AI and Procreate. 7 years ago, earlier substance to representation was truly adjacent a thing. I loved Procreate due to the fact that it utilized tech to boost accessibility. Like AI, it augmented trad accomplishment to let much radical to create. No rules, lone tools.”

Since AI representation synthesis continues to beryllium a highly charged taxable among immoderate artists, reaffirming enactment for human-centric creativity could beryllium an effectual differentiated marketing determination for Procreate, which presently plays underdog to creativity app elephantine Adobe. While immoderate whitethorn similar to usage AI tools, successful an (ideally healthy) app ecosystem with idiosyncratic prime successful illustration apps, radical tin travel their conscience.

Procreate's anti-AI stance is somewhat risky, due to the fact that it mightiness besides polarize portion of its idiosyncratic base—and if the institution changes its caput astir including generative AI successful the future, it volition person to locomotion backmost its pledge. But for now, Procreate is assured successful its decision: “In this technological rush, this mightiness marque america an objection oregon look astatine hazard of being near behind,” Procreate wrote. “But we spot this roadworthy little traveled arsenic the much breathtaking and fruitful 1 for our community.”

This communicative primitively appeared on Ars Technica.