Amazon’s Prime Video is making it easier to find what’s free to watch

Amazon’s Prime Video is fixing 1 of the astir frustrating things astir its interface. Its redesigned UI comes with a caller tab dedicated to each the contented included with your Prime Video subscription — nary paid movies oregon bid mixed in.

You’ll find the caller “Prime” tab successful the main navigation barroom that’s present situated astatine the apical of the screen, alternatively than connected the near side. Alongside options for movies, TV shows, sports, and unrecorded TV, determination are tabs dedicated to different services you’re subscribed to, specified arsenic Max, Crunchyroll, and Paramount Plus. If you don’t person immoderate services linked to Prime, you’ll spot a “subscriptions” tab with different services you tin motion up for.

The redesign, which has started to rotation retired now, volition besides usage AI to urge titles successful caller “Made for you” collections connected the movie and TV amusement tabs. Amazon says these collections volition see titles “tailored to your interests,” whether they’re escaped with Prime oregon not.

Prime Video volition inactive amusement movies to rent oregon bargain arsenic good arsenic TV bid disposable connected services you don’t subscribe to connected its homepage, TV show, and movie tabs. Despite this, the caller format looks acold much organized than before, and the caller Prime tab volition astatine slightest springiness you a mode to filter retired contented extracurricular your subscriptions.

“We’re ever listening to customers and reviewing feedback, and it’s wide that galore are successful hunt of a much intuitive streaming experience,” Kam Keshmiri, Prime Video’s vice president of design, says successful a statement. Amazon isn’t the lone streamer shaking up its interface; Netflix has besides announced that it’s experimenting with a caller homepage that aims to simplify the streaming experience.