Amazon’s Prime Video pushes ‘AI Topics’ instead of the old algorithms

Amazon is testing a caller Prime Video feature that recommends groups of contented utilizing AI alternatively than accepted algorithms. If you’re portion of the test, you’ll spot caller “AI Topics” tailored to your interests, similar “mind-bending sci-fi,” “fantasy quests,” oregon “thrilling quality journeys.”

Each class volition person shows, movies, and linear channels that lucifer these AI-generated labels. You tin besides proceed refining recommendations further by selecting topics related to the class you’re looking at, which Amazon says allows you to “discover much contented without hitting a dormant end.”

Streaming services similar Netflix person agelong utilized instrumentality learning algorithms to spit retired recommendations based connected viewing history. But with this announcement, it seems similar Prime Video is putting an other AI rotation connected things — which isn’t precise astonishing fixed the hype surrounding the tech and Amazon’s ain efforts to represent itself as an AI leader. For now, Amazon says AI Topics are rolling retired to “select” surviving country devices successful the US, specified arsenic the Fire TV.