Amazon’s tests mixing and matching its grocery operations

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Amazon’s adjacent ideas for increasing its market concern could blur the lines betwixt Whole Foods and Amazon Fresh by enmeshing the 2 businesses’ fulfillment networks successful a caller acceptable of experiments, according to The Wall Street Journal.

Amazon has reportedly started shipping Whole Foods products from 26 Amazon Fresh fulfillment centers and plans to physique a microfulfillment halfway astatine a Pennsylvania Whole Foods Market and stocking it with Amazon Fresh household goods and groceries. Another portion of the program includes an experimental “Amazon Grocery” inside a Chicago Whole Foods that offers brands and groceries that the upscale store wouldn’t usually carry, according to WSJ.

The extremity of the tests is to springiness Amazon customers a mode to bargain products “ranging from integrated nutrient to Tide detergent and Cheez-It crackers” from 1 source, alternatively than aggregate stores, the Journal writes. Doing that could springiness its market businesses “greater standard with online customers” arsenic it tries to thrust deeper into a marketplace dominated by companies similar Walmart and Kroger, which already administer orders from their galore brick-and-mortar stores.

These are the latest successful a agelong drawstring of market and retail maneuvers by Amazon. Its different caller moves see expanding Amazon’s unlimited market subscription and leaning into “Dash Carts” that fto customers scan products arsenic they go. The institution has besides stepped backmost from programs similar Just Walk Out cashierless checkout and shuttered its drive-up market stores.

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