AMD, Intel, and a slew of tech companies are teaming up to fend off ARM chips

Nothing brings rivals unneurotic similar a communal enemy, and successful this lawsuit it’s the emergence of ARM pulling Intel and AMD person unneurotic than ever. The 2 spot makers — not precisely the friendliest frenemies — are the headlining members of a caller x86 Advisory Group to effort and support the platform’s interests against ARM, which finally appears poised to challenge x86’s dominance.

The confederation includes a agelong database of different founding members including Microsoft, Google, and Meta, arsenic good arsenic Lenovo, the institution that hosted the announcement astatine its Tech World 2024 league successful Bellevue, Washington. This morning’s keynote featured appearances by AMD CEO Lisa Su arsenic good arsenic Intel CEO Pat Gelsinger, who unsurprisingly said that the x86 architecture is “alive and well.”

According to a property release, the stated extremity of the advisory radical is to “enhance compatibility, predictability and consistency crossed x86 merchandise offerings.” The radical intends to inquire for input from x86 hardware and bundle developers and hopes to make “simplified architectural guidelines” to assistance standardize interfaces crossed AMD and Intel’s merchandise lines.

That’s a worthwhile goal, but you besides don’t person to work excessively hard betwixt the lines to spot the caller radical arsenic an effort to reassure developers, customers, and (maybe mostly) investors that these companies — fundamentally the lone 2 makers of x86 chips — are Doing Something astir ARM. Integrated chips based connected ARM architecture are connected the rise: Apple fully transitioned from Intel chips to ARM-based Apple silicon midway done past year, and aft a decennary of failed attempts Qualcomm is yet proving that it tin marque a good ARM spot for Windows machines.