Apple CEO Tim Cook on the Magic Mouse: 'Uhhhhhhhhh'

Apple has invented immoderate phenomenal products implicit the years. Between the iPhone, iPad, Mac, and Macbook Air, it’s beauteous hard to take the champion one. After Apple’s 2024 Worldwide Developer Conference, YouTuber Marques Brownlee sat down with CEO Tim Cook to get his thoughts connected the astir infamous Apple devices. That database wouldn’t beryllium implicit without mentioning the Magic Mouse. After a agelong pensive look into the past of Apple, Cook stroked his chin and dropped this gem:

The Magic Mouse. Uhhhhhhh. It was besides an unthinkable moment. Ummmmm. People don’t deliberation of that arsenic overmuch arsenic they would the Macbook Air and the iPad and immoderate other you’re going to sanction probably. Uhhhhhhh. But the, getting the ergonomics well, done – and uh – was key. Yeah.

Just bringing up the Magic Mouse, Apple’s wireless rodent that looks similar a beetle with its legs successful the air erstwhile you complaint it, fundamentally near the Apple CEO speechless. On my archetypal watch, it seemed similar Cook was saying that getting the ergonomics “well done” was key. However, aft watching it backmost a fewer times and taking a agelong look astatine my ain Magic Mouse, I’m reasonably definite helium meant getting the ergonomics “well, done” was the existent accomplishment. That comma is important. The Magic Mouse has ever seemed similar a instrumentality that Apple conscionable got done, not 1 it worked precise hard connected doing well.

Contrary to Cook’s comment, the ergonomics are not astatine each good done connected Apple’s Magic Mouse. Late past year, an technologist released what helium called, “the world’s archetypal ergonomic Magic Mouse with nary weaknesses.” He was not the archetypal to try, however. Ivan Kuleshov added a caller integrative lawsuit for the Magic Mouse to marque it much comfy and included a caller charging larboard that allows you to complaint portion utilizing it.

Magic MicePhoto: Kyle Barr

Cook subsequently was asked astir the iPhone, to which helium promptly responded, “Oh my god. It changed the world!” It’s a simple, straightforward reply that’s unarguably true. Cook was astir apt expecting to beryllium asked questions astir the iPhone, oregon possibly caller flashy products similar the Vision Pro. However, we gotta springiness recognition to Brownlee for asking Apple astir what is perchance its astir embarrassing instrumentality that conscionable won’t spell away.

The Magic Mouse came retired successful 2009, the archetypal rodent ever to usage Apple’s Multi-Touch exertion that it pioneered connected the iPhone and iPod. It came modular with an iMac, powered by 2 AA batteries, and retailed for conscionable $69. In 2015, Apple released the Magic Mouse 2, which was astir identical but for being rechargeable. This exemplary featured the iconic abomination of the Lightning connector charging larboard connected the underside of the mouse. In 2022, Apple released a caller Magic Mouse 2, but the lone quality is it’s achromatic and $20 extra. When it’s flipped over, it inactive makes maine uncomfortable.