Apple is apologizing for one of its ads again

Following backlash criticizing an Apple ad’s outdated and stereotyped portrayal of Thailand, Apple has removed it and issued an apology. The antagonistic attraction follows Apple apologizing for the “Crush” iPad Pro ad and removing it from broadcasts successful May, aft it attracted wide disapproval among the originative community.

“Thai radical are profoundly unhappy with the advertisement,” Thai lawmaker Sattra Sripan said successful a connection reported by Bloomberg. “I promote Thai radical to halt utilizing Apple products and alteration to different brands.”

The ten-minute agelong ad, titled “OOO (Out of Office),” was the latest successful Apple’s “The Underdogs” drama bid depicting a recurring formed of co-workers arsenic they usage Apple products to resoluteness issues wrong their workplace.

The advertisement debuted successful mid-July, and featured the Underdogs squad navigating astir Thailand connected a quest to find a caller packaging factory. Thai citizens, lawmakers, and influencers criticized the video’s use of sepia filters, and depiction of an airport, transportation, clothing, and hotels for misrepresenting the state arsenic being underdeveloped.

“Our intent was to observe the country’s optimism and culture, and we apologize for not afloat capturing the vibrancy of Thailand today,” Apple said successful a connection connected Friday. “The movie is nary longer being aired.” Apple says it collaborated with a section accumulation institution successful Thailand to make the video, according to 9to5Mac. The advertisement has since been removed from Apple’s YouTube channels, though the afloat mentation tin inactive beryllium viewed successful this study by Campaign.

Thailand’s premier curate Settha Thavisin, who had antecedently promoted the ad, told reporters that determination are 2 sides to each coin, reports section insubstantial Thairath (translated). Asked by reporters if helium was acrophobic “Apple mightiness not privation to put successful Thailand anymore due to the fact that Thai radical are against it and volition crook to utilizing Android more,” helium said helium was not.

While Apple’s iPad Pro “Crush” advertisement is still disposable to watch connected Apple’s main YouTube channel, we tin lone find one of the 5 ads that were released successful The Underdogs video series. We person asked Apple if further videos person besides been taken offline and volition update if we perceive back.