Apple quietly released a video announcement for its new iMacs

Apple did much than enactment retired a bid of property releases erstwhile it announced the new iMac with M4 and the merchandise of its Apple Intelligence bundle updates. The institution besides made a video to spell with them — though it took a keen oculus to spot it astatine first, arsenic it was tucked distant successful a “Watch the announcement” nexus connected the company’s splashy iMac page.

Apple has since released the 10-minute video connected YouTube arsenic well. In it, Apple Intelligence merchandise manager Allegra Tepper discussed Apple’s AI system, which is present disposable arsenic a bundle update for compatible iPhones, iPads, and Macs. Tepper ran done coming features, portion specifying that today’s update lone includes things similar penning tools and flimsy Siri improvements (including the glowy rainbow borderline graphic that shows up erstwhile Siri is listening connected iPhones and iPads).

Sree Panuganty, Apple’s iMac merchandise manager, past discusses the iMac, showing the assorted colors and discussing details astir its M4 chip. Like the Apple Intelligence section, you won’t spot thing caller successful this video, but it’s a bully mode to get a bully look astatine the instrumentality and digest what makes it antithetic from past year’s model.