A caller study from The Information cites “multiple people” progressive successful making parts for Apple’s Vision Pro headset to accidental that accumulation plans person been scaled backmost successful caller months. This follows a Tim Cook interrogation published this play by WSJ. Magazine, wherever helium said, “obviously I’d similar to merchantability more,” but acknowledged that “At $3,500, it’s not a mass-market product.”
That aligns with The Information’s previous study from this summer, saying Apple has shifted strategy to absorption connected making a cheaper headset, which could vessel arsenic soon arsenic adjacent year.
According to the report, the institution that does the last assembly of Vision Pro headsets has been warned accumulation could upwind down successful November.
There are caveats, including that accumulation could ramp up if request increases for immoderate reason, and that a aboriginal exemplary could usage immoderate of the aforesaid parts but with an upgraded processor.
In April, expert Ming-Chi Kuo said Apple had cut Vision Pro shipment estimates for 2024 to betwixt 400,000 and 450,000 units. The Information cites an worker of the assembler, Luxshare, who said it has made betwixt 500,000 to 600,000 headsets since accumulation started past year, suggesting Apple whitethorn person capable parts and headsets stockpiled for now.
Tim Cook told the WSJ, “Right now, it’s an early-adopter product. People who privation to person tomorrow’s exertion today—that’s who it’s for,” but plentifulness of aboriginal adopters are astir apt waiting astir for thing a spot cheaper to onshore connected store shelves.