Bose acquires premium audio brand McIntosh

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Bose has acquired the high-end audio marque McIntosh — a determination that Bose says volition “significantly” grow its merchandise lineup. The acquisition, which besides includes McIntosh subsidiary Sonus faber, besides “opens caller opportunities successful the automotive sector,” arsenic some companies program to enactment unneurotic to grow their in-car audio offerings:

By leveraging Bose’s 40-plus years of acquisition successful automotive audio, and McIntosh Group’s bequest of show and design, the brands volition enactment unneurotic to grow their probe and proceed to technologist authentic in-car experiences that redefine automotive sound.

McIntosh has already designed a dependable system for immoderate Jeep models, but Bose’s audio setups are recovered within a wider scope of cars from automakers similar Chevy, Honda, Nissan, Cadillac, and galore others.

It doesn’t look similar Bose oregon McIntosh volition marque immoderate changes to their existing products. Bose says it volition proceed to motorboat its headphones, speakers, soundbars, and in-car audio, portion McIntosh and Sonus faber volition support processing premium audio products, including amplifiers, loudspeakers, and turntables.

The user audio manufacture has go much and much consolidated implicit the years, with Masimo picking up respective well-known brands similar Polk, Bowers & Wilkins, Denon, and more erstwhile it bought Sound United successful 2022. Meanwhile, Samsung acquired JBL and Harman Kardon's genitor company, Harman, successful 2016, and Sony bought the headphone shaper Audeze past year. Voxx International besides owns a clump of audio brands, including Klispch, Pioneer, and Onkyo.

“Over the past six decades we’ve delivered the champion premium audio experiences possible; now, with McIntosh Group successful our portfolio, we tin unlock adjacent much ways to bring euphony to beingness successful the home, on-the-go and successful the car,” Bose CEO Lila Snyder said successful the property release. “We look guardant to honouring the practice of these brands, investing successful their aboriginal and pushing the boundaries of audio innovation to bring customers experiences they’ve ne'er heard before.”

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