California governor signs rules limiting AI actor clones

California politician Gavin Newsom has signed 2 bills that volition support performers from having their likeness simulated by AI integer replicas.

The 2 SAG-AFTRA supported bills, AB 2602 and AB 1836, were passed by the California legislature successful August and are portion of a slate of state-level AI regulations. AB 2602 bars declaration provisions that would fto companies usage a integer mentation of a performer successful a task alternatively of the existent quality actor, unless the performer knows precisely however their integer stand-in volition beryllium utilized and has a lawyer oregon national typical involved.

AB 1836 says that if a performer has died, amusement companies indispensable get support from their household oregon property earlier producing oregon distributing a “digital replica” of them. The instrumentality specifies that these replicas don’t autumn nether an exemption that lets works of creation correspond people’s likeness without permission, closing what The Hollywood Reporter characterizes arsenic a imaginable loophole for AI companies.

“We’re making definite that nary 1 turns implicit their name, image, and likeness to unscrupulous radical without representation,” Newsom said successful a video posted to his Instagram connected Tuesday, wherever he’s seen alongside SAG-AFTRA president Fran Drescher.

The 2 bills’ signing whitethorn bode good for the destiny of the arguably biggest ineligible disruption to the AI industry: California’s SB 1047, which presently sits connected Newsom’s table awaiting his decision. SAG-AFTRA has besides publicly supported SB 1047. But the measure has drawn absorption from overmuch of the AI manufacture — which has until the extremity of September to lobby for its veto.