Canva adds a new generative AI platform to its growing creative empire

Canva has announced plans to get Leonardo.ai, an Australian generative AI contented and probe startup, arsenic portion of its extremity to physique a “world-class suite of ocular AI tools.” While fiscal presumption haven’t been disclosed, the woody volition spot Canva summation entree to Leonardo.ai’s lineup of user-customizable text-to-image and text-to-video generators.

In Canva‘s announcement, institution co-founder Cameron Adams says Leonardo.ai volition “continue to make its web platform” arsenic a abstracted merchandise offering, overmuch similar the Affinity originative bundle suite Canva acquired successful March. Leonardo.ai’s exertion and Phoenix instauration exemplary volition besides beryllium “rapidly” integrated into Canva’s existing suite of Magic Studio products, specified arsenic the Magic Media representation and video generator.

Canva has made efforts to diversify its level with more bureau suite-like tools of late, but the ocular plan and communications level remains 1 of the biggest competitors to Adobe’s lineup of originative bundle products. Where the Affinity acquisition whitethorn assistance Canva to vie against Adobe bundle similar Illustrator, Photoshop, and InDesign, Leonardo.ai could beryllium likewise poised arsenic an alternate to Adobe’s Firefly generative AI models.

Leonardo.ai told TechCrunch that its models are trained utilizing “licensed, synthetic, and publically available/open root data,” which is vaguer than Adobe’s grooming disclosure for Firefly. Despite this, Adobe suffered backlash to a caller argumentation update that forced it to explicitly authorities that idiosyncratic data wouldn’t beryllium utilized to bid the company’s generative AI models. Canva has an accidental to presumption itself arsenic a increasing alternative, but it needs to tread cautiously to debar immoderate Adobe-like scrutiny from creators who clasp akin reservations astir generative AI.