Chick-Fil-A Reportedly Planning to Launch a Reality TV Streaming Service

A institution known chiefly for fried chickenhearted sandwiches and homophobia is present moving into the amusement industry. Chick-fil-A, which admittedly sells immoderate of the astir delicious sandwiches ever produced connected satellite earth, is readying to motorboat its ain streaming service, which volition reportedly beryllium populated by archetypal content, including world TV shows.

Per a report from Deadline, Chick-fil-A has been “working with a fig of large accumulation companies” successful an effort to conjure up “family-friendly shows,” with a peculiar absorption connected “unscripted” content. The fund for immoderate unscripted contented could tally arsenic precocious arsenic $400k per half-hour episode, the study says. While details are different scant, Deadline notes that the institution has already developed a “family-friendly gameshow,” which volition impact 10 episodes. In summation to specified content, the institution is besides funny successful “scripted projects and animation,” the study notes. The task is being led by Brian Gibson, a TV seasoned who has been progressive with different high-level world TV, similar Top Gear.

Gizmodo reached retired to Chick-fil-A for much accusation and volition update this communicative erstwhile we person a response.

Deadline notes that ample brands launching their ain video contented is thing of an manufacture inclination these days (and an odious one, astatine that). Often, companies volition money programming that promotes their products successful a blessed oregon goofy light. Deadline notes that some Lyft and Airbnb person produced programs featuring their ain products, but there’s besides Ring Nation, a bid developed by Amazon that featured comic videos allegedly taken by the company’s location surveillance systems. It remains to beryllium seen whether the “game show” the institution has backed volition impact quizzes astir Chick-fil-A condiments.

In years past, Chick-fil-A stirred the ire of GLAAD and different LGBTQ organizations by donating wealth to anti-gay groups. Eventually, the institution stopped doing this. Then, much recently, the edifice concatenation stirred the ire of MAGA types, who accused the institution of going “woke” erstwhile it decided to rotation retired a DEI program. The company’s pivot towards world TV—a notably culture-war-free zone—is astir apt a astute choice.