Dems Launch Taylor Swift Snapchat Filter to Target Young Voters for Kamala Harris

The Democratic National Committee announced a caller run Friday greeting targeting younker voters and fans of Taylor Swift, the biggest popular prima successful the satellite close now, with the hopes of turning retired much radical for Kamala Harris arsenic she fights against Donald Trump and his service of fascist dipshits. The run includes mobile billboards crossed Miami, wherever Swift is performing Friday done Sunday, and a caller wrinkle for the DNC: A customized Snapchat filter.

The Taylor Swift-themed “I Will Vote” run includes a caller Snapchat filter that allows users to pat done options to implicit a condemnation communicating what they’re “fearless for,” a notation to the singer’s 2008 album. Options see being fearless for democracy, reproductive rights, clime action, and LGBTQ+ rights, among others.

The filter volition lone beryllium disposable successful Florida (where the Swift concerts are this weekend), on with the 7 halfway battleground states, Arizona, Nevada, Michigan, Wisconsin, Pennsylvania, Georgia, and North Carolina.

Swift endorsed Harris successful an Instagram station last month soon aft Trump and Harris debated for the archetypal and lone time. But Swift has nary authoritative transportation to the caller Snapchat filter and the musician’s representation oregon sanction doesn’t really look anywhere.

The Democrats besides bought animated billboards successful Miami with slogans similar “We’re successful our Kamala Era,” different notation to Swift’s music. The run is an effort to propulsion radical to IWillVote.com, wherever users tin marque definite they’re registered to ballot and motion up if they’re not.

Young voters person been 1 of Harris’s astir reliable demographics, particularly young women, based connected polls since she entered the contention successful July. According to a caller canvass from the New York Times, 58% of radical aged 18-29 program to ballot for Harris, with conscionable 37% of that property radical readying to ballot for Trump.

But whereas Harris seemed to person existent momentum crossed the state backmost successful August, she’s struggled successful battleground states implicit the past month. In precocious August, Harris was +3.4 implicit Trump successful Michigan and +3.8 successful Wisconsin, according to 538’s polling averages. Harris is present conscionable +0.6 successful Michigan and +0.3 successful Wisconsin. And she needs to crook that astir if immoderate of america privation to person a bully night’s slumber betwixt present and November 5.

“This predetermination volition find the aboriginal for young voters, from pupil indebtedness indebtedness alleviation and economical accidental to whether they person less rights than their grandmothers did,” Rosemary Boeglin, DNC Communications Director, said successful a statement.

“Democrats are reaching retired to young voters wherever they are, from performance venues to societal media platforms, to marque definite they person the resources they request to formed their ballot,” Boeglin continued. “We’re not taking immoderate ballot for granted, and we’ll proceed to marque definite young voters crossed the state cognize everything that’s astatine involvement and the stark opposition betwixt Vice President Harris’ New Way Forward and Donald Trump’s Project 2025 agenda.”

Will Harris clasp a big-name performance with Taylor Swift soon? That was the buzz connected Thursday aft a rumor got started based connected idiosyncratic misreading a teaser email from the DNC. And portion that isn’t happening, the Democrats are doing the champion they tin to marque definite Trump isn’t allowed backmost successful the White House portion leaning connected Swift’s endorsement.

“Our country’s younker are mobilized to talk present for the aboriginal they deserve,” said Boeglin, “and they’ll elite Vice President Harris, Governor Tim Walz, and Democrats down the ballot successful November.