Every time Google dinged Apple during its Pixel 9 launch event

In betwixt the uncover of caller Pixel phones and AI features astatine its lawsuit today, Google snuck successful a fewer burns targeted astatine Apple. Some were subtle — others acold from it.

While it’s not uncommon for companies similar Google to gully comparisons to competitors during large events similar this, Google seemed to sprinkle references to Apple each passim its showcase. Maybe that’s due to the fact that Google has go particularly competitory successful the AI industry, which Apple has lone conscionable hardly begun to dip into.

Here are each the moments of examination that we caught during the event.

When introducing Gemini, Sameer Samat, the president of the Android ecosystem astatine Google, bragged that Gemini is disposable successful 45 languages and much than 200 countries and territories, highlighting its enlargement to older and non-flagship Android devices.

To apical it each off, Samat mentioned that “Gemini is disposable astir the satellite close now, acold beyond English speakers and a azygous market.” That last clarification seems to beryllium a direct changeable astatine Apple Intelligence, which isn’t wide rolled retired yet and volition lone beryllium disposable to English speakers successful the US erstwhile it launches this fall.

Google besides called retired Gemini’s quality to process tasks, specified arsenic utilizing your resume successful Drive to constitute a abbreviated bio, without offloading it to a 3rd party. “Gemini tin grip these kinds of analyzable idiosyncratic queries wrong Google’s ain unafraid unreality without sending immoderate of your idiosyncratic information to a third-party AI supplier who whitethorn not cognize oregon trust,” Samat said.

That seemed similar a wide changeable astatine Apple, which partnered with OpenAI to enactment ChatGPT into Siri. When Siri isn’t susceptible of answering a question, it volition get your support to inquire ChatGPT instead. (Of course, Google’s strategy inactive requires you to spot Google, truthful it doesn’t wholly flight the aforesaid criticism.)

While Apple is known for cautiously crafting its unrecorded events, Google events thin to beryllium a spot much relaxed. You could spot that connected show erstwhile Google’s Dave Citron took the signifier to show immoderate of Gemini’s AI features, boldly announcing: “All of the demos we’re doing contiguous are live, by the way.” Google took that hazard head-on — and things didn’t spell precisely arsenic planned.

After taking a representation of a Sabrina Carpenter performance poster, Citron asked Gemini if it could cheque his calendar to spot if he’s escaped erstwhile she comes to San Francisco this year. Gemini didn’t respond connected the archetypal 2 tries, but it yet issued a effect erstwhile Citron switched phones.

The lone quality betwixt the Pixel 9 Pro XL and the new, smaller Pixel Pro enactment is size. “You tin take betwixt Pixel 9 Pro and Pixel 9 Pro XL without compromises,” Brian Rakowski, Google’s vice president of merchandise management, said. “They person the aforesaid unthinkable display, sleek design, premium craftsmanship, processing power, and the aforesaid Pro Pixel camera.”

Meanwhile, determination are immoderate flimsy differences betwixt the iPhone 15 Pro and the larger iPhone 15 Pro Max. The iPhone 15 Pro Max offers up to a 5x optical Zoom, portion the regular 15 Pro is constricted to 3x. The larger variant besides comes with up to 29 hours of video playback alternatively of 23 hours.

When showing disconnected the Pixel 9 Pro’s camera, Google compared it straight to the iPhone 15 Pro Max. Google’s Kenny Sulaimon said the institution “rebuilt” the Pixel 9’s panorama mode, which present supports Night Sight to amended the look of low-light images.

To show these changes, Sulaimon invited the assemblage to look astatine a panorama of the Tetons astatine night. He past instantly compared it to a much shadowy-looking photograph from “another smartphone company” — namely, Apple.