/ SiriusXM is continuing its podcast spending spree with a reported $125 cardinal woody for Call Her Daddy.
By Jay Peters, a quality exertion who writes astir technology, video games, and virtual worlds. He’s submitted respective accepted emoji proposals to the Unicode Consortium.
Aug 20, 2024, 4:47 PM UTC
Call Her Daddy big Alex Cooper has signed a multiyear advertizing and organisation woody with SiriusXM. The press release doesn’t spell retired the circumstantial presumption of the deal, but Variety reports that it’s worthy arsenic overmuch arsenic $125 cardinal and volition beryllium successful spot for a spot much than 3 years.
Call Her Daddy utilized to beryllium exclusive to Spotify, and it remains 1 of the astir fashionable podcasts connected the platform, but Spotify fto the amusement get wide organisation earlier this twelvemonth arsenic portion of a broader displacement successful its podcast strategy. With this SiriusXM deal, Call Her Daddy volition inactive beryllium disposable connected different podcast platforms. SiriusXM besides gets advertizing and organisation rights for the shows connected Cooper’s Unwell Network.
SiriusXM’s determination follows its $100 cardinal woody successful January for SmartLess, which utilized to beryllium signed with Amazon. SiriusXM is besides location to different large podcasts similar Pod Save America (which signed a large woody with the institution in 2022) and Conan O’Brien Needs a Friend.