Gladiator II Is Escalating the Popcorn Bucket Arms Race

No modern blockbuster is implicit with its precise ain popcorn bucket. It’s a inclination that’s been happening for a fewer years but roseate to viral levels erstwhile Dune: Part Two released one that, well, looked similar a enactment toy. Since then, the popcorn bucket wars person taken theatergoers connected all types of adventures and present the latest one, for Ridley Scott’s Gladiator II, is adding a full caller element.

Coming exclusively to Cinemark theaters, the Gladiator II popcorn bucket isn’t conscionable a popcorn bucket shaped similar the Roman Colosseum astatine the halfway of the franchise. It besides has an AR constituent that allows you to ticker an existent conflict hap wrong the Colosseum itself… conscionable hopefully not portion you are inactive successful the theater.

You tin ticker a small illustration beneath from the Gladiator II societal media account.

Finish the popcorn, scan the code, and fto the games begin. Experience your ain augmented world gladiator conflict with the #GladiatorII Popcorn AR-ENA Bucket. Get yours astatine @Cinemark opening play and get tickets today. pic.twitter.com/qINBIfJhg2

— Gladiator Movie (@GladiatorMovie) October 22, 2024

So the thought present is you bid the Gladiator II popcorn bucket, decorativeness the popcorn, past aft the movie scan the AR codification and ticker the battle. Which, we person to admit, is not a atrocious idea. It does beforehand telephone usage with thing you tin lone bargain done a movie theater, which isn’t great, but the thought of extending the communicative retired of the theatre is simply a bully one. Plus, successful presumption of existent popcorn receptacles, the Colosseum is 1 of the better-shaped buckets yet. Plus it is decidedly asexual, which we can’t accidental astir every popcorn bucket released this year.

Overall though, what the 2024 popcorn bucket wars—with specified films arsenic Dune: Part Two and Deadpool & Wolverine, but besides Ghostbusters: Frozen Empire, Terrifier 3, Beetlejuice Beetlejuice, and others—have done is fixed radical different crushed to spell to the movies. Not lone bash you get bigger screeners and amended sound, but present you tin get collectibles excessively and that’s a astute add.

One happening that mightiness basal retired successful the lawsuit of Gladiator II though is the taxable matter. All the different films mentioned beneath were sci-fi, fantasy, and blockbuster fare. Gladiator II surely has blockbuster imaginable but it’s overmuch much of an awards-bait play than thing else. Will audiences who amusement up to spot Gladiator II attraction astir this popcorn bucket oregon adjacent its AR evolution? Will they adjacent cognize what AR is? It conscionable seems similar an unusual pairing of forward-thinking with a harmless sequel.

The Gladiator II popcorn bucket volition beryllium disposable soon. Keep an oculus on Cinemark’s societal media. Gladiator II is successful theaters connected November 22.

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