Good News: Instagram Chief Says App Won’t Refresh Right When You Open It Anymore

Instagram is yet fixing an annoying quirk successful its app that has frustrated users for a agelong time. Now erstwhile you unfastened the app, it volition hold for you to scroll earlier showing you caller content.

Regular users of Instagram volition cognize the frustration. You unfastened the app, spot an absorbing portion of content, lone for it to rapidly vanish arsenic Instagram refreshes the feed. It’s each the much worse due to the fact that it’s fundamentally intolerable to find anything, particularly videos, utilizing Instagram’s hunt function, meaning immoderate absorbing happening you were watching is astir apt gone to the wind.

It was agelong suspected that this behaviour was a bug—maybe Instagram had been frozen arsenic a inheritance process by iOS, and it was simply restarting. It turns retired that’s not the case.

Adam Mosseri, the caput of Instagram, said successful an AMA earlier this week that the “rug pull,” arsenic it’s called internally, was designed intentionally “because we were trying to load caller content, and it was taking a while, truthful we showed you thing that was already downloaded successful the meantime, and it is mostly bully for engagement.” Once again an illustration of our lives being harmed by algorithms tuned for maximum engagement.

Thankfully, Mosseri conceded that the behaviour was “really annoying,” truthful Instagram is going to halt doing it and hold for you to commencement scrolling earlier refreshing the feed. A insignificant alteration that is definite to marque galore radical precise happy.