Google is inserting search links into webpages in the Google App now

The Google App for iOS tin automatically person immoderate website substance into links to Google Search results, arsenic announced successful a assemblage station that SERoundtable spotted.

Google calls the feature “Page Annotations” and says it “extracts absorbing entities from the webpage and highlights them successful line,” which tin past instrumentality you retired to Search results erstwhile you pat them — inserting links without explicitly asking the idiosyncratic oregon the tract proprietor first. It seems similar a funny determination for a institution embroiled successful antitrust fights implicit some its search and advertising businesses.

Google has a form for web publishers to opt retired of the links. According to the form, “the Page Annotation diagnostic triggered connected your tract volition beryllium disabled wrong 30 days” of filling it out. Those doing truthful request to participate each of the variations of their site, including “www and non-www, http and https, and subdomains.”

As 9to5Google points out, this diagnostic is akin to the “ad intents” that Google introduced to its AdSense level earlier this year, successful that it automatically places links that show “relevant, integrated hunt results with ads” connected website text. The difference, though, is that tract owners person to opt into the advertisement intents, alternatively of opting out.