Google will once again ban election ads after the polls close

Google is readying to prohibition advertisers from moving ads related to the US statesmanlike predetermination aft polls adjacent connected November 5th. Axios reports that this is the 2nd clip Google has decided to prohibition predetermination ads erstwhile polls close, aft first implementing the policy during the 2020 election.

Google says it’s reenacting the argumentation again this twelvemonth “out of an abundance of caution and to bounds the imaginable for confusion, fixed the likelihood that votes volition proceed to beryllium counted aft Election Day.”

During the past statesmanlike predetermination successful 2020, it took days for President Biden’s triumph to beryllium confirmed aft an influx of postal voting during the pandemic. Google’s argumentation applies to immoderate US predetermination ads oregon ads that notation to the US elections that tally done its advertisement platforms similar Google Ads, YouTube, Shopping ads, and more.

Meta is besides blocking caller governmental ads during the last week of the US predetermination campaign, similar it did successful 2020. It has besides been requiring advertisers to disclose erstwhile they usage AI oregon different integer methods to change ads.