Honor Reminds Americans We Can’t Buy Its Sick Foldables—by Making Fun of Samsung

Antagonistic selling isn’t thing new. Samsung loves to bash it against its chap tech monolith, Apple. Now Honor is trying a akin maneuver against the Korean elephantine centered connected its latest Galaxy Z Fold 6 foldable. Honor says it has a acold thinner squashable telephone than Samsung conscionable astir the corner. It’s astir apt going to beryllium cheaper, too. The Magic V2 costs £1,200 successful the UK, oregon $1,578. The institution made its point, etching a minuscule connection connected the hinge broadside of its upcoming Honor Magic V3 phone. What it’s not saying is that folks successful the U.S. and Canada are apt inactive screwed retired of buying the damn thing, thinner oregon not.

In a selling stunt, the China-based telephone maker, erstwhile owned by planetary telecommunications elephantine Huawei, wrote a connection that specifically called retired Samsung’s foldable straight onto its latest Magic V3 phone. In a release, the institution said it commissioned English micro-artist Graham Short to stencil its diss track, which you tin lone work with a microscope. For our readers’ sake, here’s the full connection below:

“Dear Samsung Galaxy Z Fold owners, we’re sorry. We cognize you were excited to bargain a telephone that folds successful fractional and fits successful your pocket, awkwardly. You were promised the future, a method marvel, a satellite of boundless multitasking and performance.

And now, you’re astir apt looking astatine the caller HONOR Magic V3 and feeling a little… betrayed. Size matters, and we consciousness your pain. Like being tipped for a golden medal and past coming past successful the race, the cognition that a thinner, lighter, and much durable foldable exists is capable to marque anyone question their choices.

We get it. You were an aboriginal adopter, a pioneer bravely venturing into the uncharted territory of foldable screens with questionable durability. You merit better. In fact, you merit a golden medal. In each seriousness, we astatine HONOR are committed to pushing the boundaries of exertion and bringing you the champion imaginable foldable experience. We’re conscionable saying… it’s good to consciousness fto down. We’d consciousness the aforesaid way.”

Lmao, HONOR is roasting Samsung again.

They engraved a 166-word "apology letter" to Samsung connected its caller Magic V3 foldable phone. 💀

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The afloat text:
"Dear Samsung Galaxy Z Fold owners, we’re sorry. We cognize you were excited to bargain a telephone that folds successful fractional and… pic.twitter.com/vHZukowpk9

— Alvin (@sondesix) August 29, 2024

Certainly, size does matter. Foldable phones person travel a agelong mode from their thickest incarnations, and the Galaxy Z Fold 6 present measures 12.1 mm erstwhile folded. By comparison, the Honor Magic V3 is expected to beryllium 9.2mm erstwhile closed up. For other comparison, the precocious announced Google Pixel 9 Pro Fold is 10.5 mm closed up. I’ve held some Google and Samsung’s foldables, and portion the quality is minimal, it is noticeable. 

Honor keeps harping connected its “world’s thinnest foldable” sticking point, positive its AI integration is meant to rival Google’s. But we request to admit that size isn’t everything. I’d see its powerfulness for the terms to beryllium a bigger origin successful conscionable however good it compares. The Galaxy Z Fold 6 starts astatine $1,900, $100 much than the Z Fold 5. It has a Qualcomm Snapdragon 8 Gen 3 chip. 

The terms quality is staggering. Currently, the Magic V3 uses the aforesaid spot and comes with the aforesaid starting representation and RAM options. Honor’s foldable besides contains a 50 MP wide, a 50 MP periscope telephoto, and 40 MP ultrawide lenses. The Fold 6 has a 10 MP telephoto and a 12 MP ultrawide. Specs-wise, the Magic V3 would person an borderline connected Samsung’s latest.

Then again, we inactive haven’t utilized the Magic V3, oregon the Magic V2, for that matter. If you’re based successful the U.S., you astir apt haven’t touched an Honor telephone successful galore years. We person a batch of acquisition with Samsung’s bundle suite, but not astir arsenic overmuch arsenic with Honor’s MagicOS. Honor fell nether sweeping U.S. sanctions successful 2019 nether then-President Donald Trump, and it divided with Huawei afloat successful 2020. Post Huawei, immoderate of the telephone makers’ devices, similar the Magic 6 Pro, person made their mode to the West. Honor released its Magic V2 successful Europe fractional a twelvemonth aft it debuted the telephone successful China. The Magic V3 has been out in China since July.

Honor is acceptable to unveil its ultra-slim foldable phone adjacent week astatine IFA 2024 successful Berlin, Germany. We’re looking guardant to seeing it successful person. We similar chill phones, and connected occasion, we similar slim phones, too. But there’s a sticking point. At the precise least, we in the U.S. tin bargain Samsung’s Galaxy Z Fold 6 without jumping done the hoops of acquiring it from overseas.