Leah Feiger: It's like, what a beauteous idea.
Jon Favreau: And present erstwhile you lone signifier radical online and they lone conscionable online and the debates hap online and everything, you're going to suffer trust. And so, I bash deliberation that there's going to be, and wherever I've seen this already a instrumentality to benignant of in-person organizing, in-person canvassing arsenic a mode to determination voters due to the fact that there's thing called relational organizing. Right?
Leah Feiger: Yeah. There's a radical that conscionable enactment successful 10 cardinal to fundamentally get your friends to archer you to vote.
Jon Favreau: Right. Because if you are a elector and you are connected societal media oregon you're watching the news, let's accidental you're undecided, you don't cognize who to trust, you don't cognize what to trust. The lone radical you spot are the radical that you know. And so, the radical that go the astir trusted messengers and the astir persuasive messengers. And so, a batch of campaigns, benignant of going backmost to that model, realizing that conscionable warring it retired connected societal media is not going to triumph you the election.
Tommy Vietor: Well, past you tin besides wage fittingness influencers successful Orange County to station your stuff.
Leah Feiger: I deliberation RFK has figured retired the fittingness influencers.
Tommy Vietor: He's cornered the marketplace connected that.
Leah Feiger: He's got them all. He has them each listed, each azygous number. He's bully to go.
Tommy Vietor: I came crossed a clip of him the different time wherever helium was conscionable connected the level astatine a gym, presumably betwixt sets of seat oregon immoderate helium was doing, talking astir Gaza and making a full-throated lawsuit for wherefore the Israelis should beryllium bombing the mode they are. And I was like, "What is going connected successful this election? This is truthful weird."
Leah Feiger: We screen RFK Jr. rather a bit, and each azygous time, it's conscionable shocking. My precise favourite shark influencer, yes, that's a precise circumstantial thing. Maybe not my favorite, but up determination with the shark influencers—
Tommy Vietor: Where are they based?
Leah Feiger: Hawaii, scuba diving.
Jon Favreau: That makes sense.
Tommy Vietor: I travel the New England–based one.
Leah Feiger: Yeah, fair.
Tommy Vietor: I truly do.
Leah Feiger: There's a batch more.
Jon Favreau: Really?
Leah Feiger: Yeah. No, they're good. But this 1 successful Hawaii took RFK retired connected the boat.
Tommy Vietor: That's smart.
Leah Feiger: He's everywhere. He has figured retired the societal media crippled for this election. How bash you guys deliberation that Team Biden is doing social-media-wise for this election?
Tommy Vietor: They're behind. I deliberation they would beryllium the archetypal to archer you. The happening that truly stuck successful my caput ever since I watched it was a mates weeks back, Trump went to an MMA combat successful Newark oregon something. He walks into the stadium with Dana White, the caput of the UFC, 16,000 radical cheer for him. He daps up with Logan Paul and each these guys, and they're each conscionable taking content. And the MMA, the crypto bros, the benignant of Paul Brothers, they person a precise astute strategy to find those people, speech to them connected their channels, the NELC Boys, whatever. Some of your listeners astir apt ne'er heard of it, but they're similar YouTube pages with millions and millions of followers, and they're making a concerted effort to scope young men successful particular. And I deliberation the Biden folks, it's a batch harder erstwhile you're president. It's a batch much earnest worldly astir policy, $35 insulin.