How unboxing sneakers got this creator to the PGA

I met sneaker influencer and creator Jacques Slade astatine a enactment to observe The Verge’s 10th birthday. Immediately, I was struck by his radiant joy. He had a immense grin connected his look arsenic helium told maine I could wholly stone a brace of chill sneakers alternatively of the secondhand formal shoes I was wearing. And though I ne'er got the kicks helium recommended, I was determined to deed him up erstwhile the accidental to collaborate via my Full Frame: Creators bid arose.

Jacques has been making sneaker-centric YouTube and societal contented for implicit 10 years. From unboxings and interviews with athletes to giving clues on Jeopardy!, determination simply isn’t a portion of online sneaker civilization that helium hasn’t touched. But recently, helium has begun pursuing a caller audience.

What started arsenic a hosting occupation for online PGA video content has turned into Jacques leveraging his cognition of sneakers and popular civilization to make contented astir the athletics for his idiosyncratic channels arsenic well. As a longtime golfer, this has fixed him the accidental to grow his assemblage and walk much clip connected the people alternatively than successful his studio. Tune successful to the video above, wherever I walk a time with Jacques — and his extended footwear postulation — to fig retired however helium got to wherever helium is today.