Instagram stops the ‘rug pull’ that disappears videos when you open it

You cognize that happening where, conscionable aft you’ve opened Instagram and go invested successful immoderate video was already loaded, a caller video pops successful and seemingly yeets the aged video into the void, ne'er to beryllium seen again? That’s a happening of the past, according to Instagram brag Adam Mosseri, who says successful an AMA from his Instagram Story yesterday that the app present waits for you to scroll to amusement you the caller stuff.

That behaviour — which Instagram seemingly called “rug pull” internally — wasn’t conscionable immoderate weird bug. Mosseri says the app did it “because we were trying to load caller content, and it was taking a while, truthful we showed you thing that was already downloaded successful the meantime, and it is mostly bully for engagement.”

But that’s “really annoying,” helium acknowledges, “so we stopped doing it.”

Instagram has taken “a small spot of an engagement deed for this,” Mosseri concludes, saying it’s a overmuch amended acquisition for those of america utilizing the app.

Agreed.