iPhone sales are booming — with or without Apple Intelligence

To headdress disconnected a engaged week that saw the rollout of the archetypal Apple Intelligence features and respective caller Macs, Apple reported its fiscal Q4 net this afternoon. The play included precise aboriginal income of the iPhone 16 lineup, offering a accidental to gauge the momentum of the company’s latest phones. The Apple Watch Series 10 and AirPods 4 were besides released during the quarter. CEO Tim Cook told CNBC that income of the iPhone 15 were “stronger than 14 successful the year-ago quarter, and 16 was stronger than 15.”

The institution reported gross of $94.9 billion, which is simply a caller grounds for the September 4th and up 6 percent twelvemonth implicit year. Nearly each conception of Apple’s concern was besides up with the objection of the “wearables, home, and accessories” category. iPad income were up 8 percent aft Apple yet introduced new iPad Pro and iPad Air models successful the spring.

Apple’s archetypal acceptable of AI-powered Apple Intelligence capabilities are mostly focused connected summarization, penning tools, and representation cleanup. ChatGPT integration and the quality to make images volition travel with iOS 18.2 successful December. “We’re getting large feedback from customers and developers already and a truly aboriginal stat, which is lone 3 days worthy of data: users are adopting iOS 18.1 astatine doubly the complaint that they adopted 17.1 successful the twelvemonth agone quarter,” Cook told CNBC. 

The iMac, Mac Mini, and MacBook Pro were each refreshed this week with Apple’s latest M4 silicon. The Mini underwent a important redesign and is present smaller than ever. It’s rumored that M4 editions of the MacBook Air, Mac Pro, and Mac Studio volition travel sometime adjacent year. Apple refreshed the iPad Mini earlier this month. This batch of caller hardware, on with the iPhone 16 lineup and wearables, could boost Apple’s show successful the all-important vacation quarter.