It’s not just you: Amazon’s shopping app is trying a different look

Fundamentally, the redesign seems to service the aforesaid intent arsenic the existent layout by surfacing personalized recommendations based connected your acquisition habits, browsing history, deals, and different signals based connected your buying activity. Today’s alteration conscionable builds connected that look with bigger, brighter graphics, much dynamic merchandise curations and groupings, and an accrued accent connected horizontal scrolling for the assorted collections and sub-hubs you’ll find. (It besides makes much country for bigger, thinly veiled ads.)

Sports fans whitethorn spot a Thursday Night Football advertisement alongside a refill of their favourite pre-workout, for example, portion parents whitethorn spot toys, children’s books, and possibly the caller colorific Kindle portion being tempted by a merchantability connected diapers.

Amazon says it’s been iteratively investigating antithetic pieces of these UI changes for a while. The institution calls retired a caller Buy Again hub that makes it casual to banal up connected your often purchased goods, for example, and I’ve seen that alteration (but not the others) for immoderate clip now.

Again, these recommendations were antecedently disposable and worked likewise successful assorted forms before, but I personally deliberation the existent acquisition feels excessively random and scattered to beryllium useful.

Amazon is hopeful the coming changes volition amended connected that and yet enactment much products successful beforehand of you that are applicable to your sensation and needs — and possibly tempt a small much wealth retired of your wallet on the way.