Luma promoted its AI video generator with some very familiar incorporated monsters

Over the weekend, AI startup Luma authoritative X relationship posted a bid of videos created utilizing its video-generating Dream Machine tool, which the institution website describes arsenic a “highly scalable and businesslike transformer exemplary trained straight connected videos.”

The lone problem? At astir 57 seconds in, the Dream Machine-generated trailer for Monster Camp — an animated communicative astir furry creatures journeying to a sleepaway campy — features a somewhat AI-smudged but inactive recognizable Mike Wazowski from Pixar’s Monsters, Inc. Many radical noticed that aggregate characters and its wide aesthetic look borrowed from the franchise, and the questions rapidly started pouring in.

Was it fed a punctual asking for animation successful a Pixar style? Is it trained connected worldly that includes the Disney studio’s work? That general deficiency of transparency is 1 of the biggest concerns astir these kinds of models, arsenic Dream Machine joins OpenAI’s Sora, Google’s VideoPoet, and Veo arsenic 1 of the galore text-to-video AI tools shown disconnected successful caller months.

Luma hyped its Dream Machine exemplary arsenic the aboriginal of filmmaking, featuring “high quality, realistic shots” created simply by typing prompts into a box. Watching videos showing cars racing down a dissolving road oregon an awkwardly narrated sci-fi short, you tin benignant of spot wherefore bullish fans of this tech were speedy to telephone it a caller innovation.

Currently, Luma is encouraging radical to motion up and play with Dream Machine for free, but the institution besides has “Pro” and different tiers that complaint users fees for much features. We reached retired to Luma for remark astir wherever it sources the footage Dream Machine is trained connected but did not perceive backmost by clip of publishing.

Disney hasn’t publically commented connected what Luma seems to beryllium up to, and it’s imaginable that the institution hasn’t adjacent noticed. But astatine a clip erstwhile radical person been pushing for much transparency astir the datasets powering AI tools similar the ones Luma is building, things similar Monster Camp marque it hard not to look astatine the generative AI ecosystem arsenic prone to plagiarism.