Marvel Comics' New Logo Kind of Sucks, Actually

In a recent Twitter post, Marvel Comics revealed an updated logo to amended differentiate its film, animation and comic publication divisions from 1 another. There tin present nary longer beryllium immoderate disorder that what you clasp your manus is simply a not a movie, per se, but alternatively a booklet of inactive images to prosecute astatine your ain leisure. Confusing, I know.

Inspired by the earlier Marvel Studios and Marvel Animation logos, the caller emblem has bolded and underlined “comics” to the nonstop size and dimensions of “Marvel” — some six-letter words — creating a benignant of antimatter reflection of 1 another. “Marvel,” rendered successful a achromatic font encased by a reddish block, present sits beside “comics” successful white-on-black—an inversion of Marvel Studios’ celebrated black-on-white logo. This comes a fewer abbreviated months aft the instauration of another caller logo for Marvel Animation, presenting some words successful respective black-on-yellow and yellow-on-black inversions.

Which begs the question, is this truly necessary? For a ocular medium, Marvel Comics’ caller banner is strikingly bland and derivative, aping the earlier Marvel Studios logo successful a weird stab astatine marque synergy. This is mostly conscionable confusing arsenic our beingness successful three-dimensional abstraction does astir of the hard enactment for america successful determining what is simply a comic publication and what is simply a film. So wherefore bash it?

The answer’s a depressing one. The erstwhile House of Ideas seems to person yet travel afloat ellipse successful that its comics—comparatively inexpensive magazines of weird plan and concept—are present chasing their ain movie adaptations for credibility’s sake. While many recent events suggest the superhero’s grasp connected Hollywood has yet loosened, this caller logo lone seems to signify Marvel’s refusal to innovate a azygous ounce further. Observed successful captivity, sometimes a snake really volition devour its ain tail.

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