Mattel accidentally linked a porn site on Wicked doll packaging

Barbie shaper Mattel has issued an apology aft customers spotted its Wicked edition dolls listed an big website connected the packaging. The artifact merchandise mistakenly directed customers to the homepage of the Wicked Pictures pornographic movie studio, alternatively of the close WickedMovie.com URL.

“We profoundly regret this unfortunate mistake and are taking contiguous enactment to remedy this,” Mattel said in a connection to The Hollywood Reporter. “Parents are advised that the misprinted, incorrect website is not due for children.”

Mattel said that the dolls, which person been released to coincide with Universal’s movie adaptation of the Tony Award-winning musical, are “primarily sold successful the US” and that the mistake was a “misprint.” It’s unclear however galore of the mislabeled toys, which are advertised for children aged 4 and up, person already been distributed to stores. According to The Hollywood Reporter, impacted products from the artifact enactment are presently being pulled from shelves astatine assorted retailers including Walmart. Best Buy, and Amazon.

Mattel has advised customers who person already purchased the dolls, which retail betwixt $24.99 to $39.99, to “discard the merchandise packaging oregon obscure the link.” Some are taking fiscal vantage of the blunder, nevertheless — products advertised to specifically see the printing error are being listed connected eBay for hundreds of dollars.

Wicked serves arsenic a prequel to The Wizard of Oz that’s told from the position of the witches Elphaba (Cynthia Erivo) and Galinda (Ariana Grande). Part 1 of Wicked volition debut successful theaters connected November 22nd, with a 2nd movie expected to merchandise successful November 2025.