Meta extends its Ray-Ban smart glasses deal beyond 2030

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Meta and eyewear conglomerate EssilorLuxottica program to enactment unneurotic connected astute glasses “into the adjacent decade.” The 2 announced a semipermanent statement contiguous to widen a concern that started successful 2019 and has yielded two generations of Ray-Ban astute glasses.

The collaboration has helped Meta marque astute glasses that basal retired for their style

So far, the collaboration has helped Meta marque astute glasses that stand retired for their style. It looks similar Meta wants to support that inclination going with its adjacent generations of frames. Aside from Ray-Ban, EssilorLuxottica besides owns Oakley and has licensing agreements with luxury brands, including Versace, Prada, Chanel, and others.

“I’m excited astir our agelong word roadmap ahead. We person the accidental to crook glasses into the adjacent large exertion platform, and marque it fashionable successful the process,” Meta CEO Mark Zuckerberg said successful a press release.

My workfellow Victoria Song says it champion successful her review of Ray-Ban astute glasses past year:

More truthful than immoderate different benignant of gadgets, astute glasses person to look stylish. Humanity is vain. If eyes are the windows to the psyche — of course, you privation your glasses to beryllium a fetching brace of curtains. Ray Ban is large for that due to the fact that it’s an iconic manner brand, and Wayfarers are astir arsenic adjacent to a universally flattering framework arsenic you tin get. If you don’t look bully successful them, you’re not going to deterioration them.

Snap is expected to uncover the 5th procreation of its Spectacles contiguous during a acme successful Los Angeles. Meta volition apt besides amusement disconnected its caller AR glasses astatine a league successful Menlo Park, California, adjacent week, according to The Verge’s Alex Heath.

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