Meta pulls plug on plans for high-end Vision Pro competitor

Meta is calling it quits connected making a high-end mixed world headset to vie with the Apple Vision Pro, The Information reports. This is contempt caller quality that the headset, codenamed La Jolla, would arrive sometime successful 2027.

According to The Information, Meta had already started processing the La Jolla headset successful November but told employees to halt moving connected the instrumentality this past week. The determination was owed successful portion to the information that the La Jolla headset would’ve utilized pricey micro OLED displays. The Verge reached retired to Meta for remark but did not person an contiguous response.

The determination suggests that Meta arsenic a full whitethorn beryllium souring connected the thought of premium VR. Purportedly, the extremity was to support the outgo of the headset nether $1,000, which was looking progressively hard fixed however costly micro OLED tin beryllium to produce. Compounding matters, the $3,500 Vision Pro has struggled to marque an impact with customers and developers, raising questions arsenic to whether there’s adjacent appetite for a high-end competitor. It besides doesn’t assistance that the Quest Pro, which launched astatine $1,499, was poorly reviewed and rapidly faded from the spotlight.

Despite that, Meta inactive has plans for much headsets and mixed-reality tech successful the adjacent future. The Verge has previously reported that a much affordable Quest headset, codenamed Ventura, whitethorn beryllium coming retired aboriginal this year. In a akin vein, Meta volition reportedly amusement disconnected immoderate new AR glasses adjacent period astatine its Meta Connect event. Likewise, the Quest 4 is rumored to person a modular and premium mentation arriving sometime successful 2026.