Netflix adds Beyoncé to live entertainment juggernaut

Netflix is trying to carve a portion of the unrecorded amusement market, and it’s enlisting assistance from Beyoncé to bash so. The Houston-born vocalist volition execute successful her hometown connected December 25th, headlining the halftime amusement for the Texans-Ravens NFL matchup arsenic portion of Netflix’s Christmas Gameday unrecorded show.

Beyoncé’s show volition instrumentality spot successful the 2nd of 2 NFL games that Netflix is streaming connected Christmas Day, the archetypal being betwixt the Kansas City Chiefs and the Pittsburgh Steelers. The prima is acceptable to execute songs from Cowboy Carter unrecorded for the archetypal time, and “is expected to bring on immoderate peculiar guests” that featured connected the album, according to Netflix’s announcement. The games people Netflix’s NFL streaming debut, having secured a three-year woody successful May that besides includes “at slightest 1 vacation crippled each year” successful 2025 and 2026.

The streaming elephantine is investing heavy to grow into unrecorded sports and large events — amusement industries that pull immoderate of the largest audiences and attraction from advertisers. Its latest announcement comes 2 days aft Netflix streamed a unrecorded boxing lucifer betwixt Mike Tyson and Jake Paul that attracted 65 cardinal viewers. If we’re comparing with 2023 TV viewership, that would spot the combat 2nd lone to the 115 cardinal radical who watched the Super Bowl telecast past year. For some, the Tyson vs Paul lucifer was disrupted by buffering and connectivity issues that raised questions astir the streamer’s capableness to big unrecorded lawsuit sum successful the future.