Netflix says subscribers spend two hours a day on the platform

Netflix says subscribers walk an mean of 2 hours each time utilizing Netflix, marking an summation from past year, according to the company’s third-quarter net report released today.

“Programming for specified a large, engaged audience, with truthful overmuch assortment and large quality, is hard,” Netflix’s missive to investors says. “It’s wherefore streaming services which deficiency our breadth of contented are progressively looking to bundle their offerings... Netflix is already an bonzer bundle of bid and films (licensed and original), and progressively games and unrecorded events.”

Netflix says its work presently consists of conscionable nether 10 percent of full TV usage successful its biggest countries. However, it believes “there’s a immense accidental to turn that share” by consistently pushing much prime TV shows and movies. The streamer has a promising slate of contented lined up for aboriginal this twelvemonth and into the next, including Squid Game season 2, a last play of Arcane, and an animated Witcher movie.

Netflix has had a monolithic past fewer months, reporting $9.83 cardinal successful gross and $2.91 cardinal successful operating income. It besides added astir 5 cardinal subscribers for a full of 282.7 cardinal globally. Around fractional of subscribers who signed up for Netflix successful the 3rd 4th of 2024 chose the ad-supported plan.

This is 1 of the past times Netflix volition uncover however galore subscribers it added during a quarter, arsenic Netflix plans to chopped disconnected quarterly counts starting successful 2025. As streaming services adhd different forms of revenue, similar advertizing and paid sharing, subscriber maturation is becoming a little important figure. Despite this, Netflix doesn’t expect ads to go a “primary driver” of gross maturation adjacent year, arsenic it says it’s “scaling faster than our quality to monetize our increasing advertisement inventory.”