Netflix used to not have ads, now it’s ‘celebrating’ two years with them

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The streaming work revealed that its cheaper, ad-supported tier deed 70 cardinal monthly users conscionable days up of the Mike Tyson vs. Jake Paul fight.

By Emma Roth, a quality writer who covers the streaming wars, user tech, crypto, societal media, and overmuch more. Previously, she was a writer and exertion astatine MUO.

Nov 12, 2024, 3:40 PM UTC

Illustration by Nick Barclay / The Verge

Netflix’s subscription program with ads has reached a caller milestone: it deed 70 cardinal monthly users since its motorboat 2 years ago. That’s a large leap compared to the 40 cardinal monthly ad-supported users Netflix reported successful May.

Additionally, the streaming work said that the ad-supported program accounted for 50 percent of each caller signups successful countries wherever it’s available. Netflix rolled retired its ad-supported tier successful the US, Australia, Brazil, the UK, Canada, France, Germany, Japan, and others successful November 2022.

It’s nary astonishment that the ad-supported program has seen specified growth, arsenic the streamer has started nudging users toward the $6.99 per period enactment by discontinuing its cheapest ad-free tier. The institution has besides started to physique retired the plan’s features, adding amended resolution and the quality to ticker up to 2 streams simultaneously.

Netflix has launched its ain advertizing exertion level successful Canada arsenic well, with plans to motorboat it globally passim adjacent year. The streamer presently partners with Microsoft to merchantability ads that not lone look crossed its basal plans but volition besides amusement up during the live shot games it’s streaming connected Christmas Day.

As portion of its net results past month, Netflix reported an summation of 5 million subscribers, bringing its planetary full to 282.7 million. The institution is also acceptable to aerial its unrecorded boxing match betwixt Mike Tyson and Jake Paul this week, which each subscribers volition person entree to for free.

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