Nissan Is Fighting To Survive But Its Future Looks Grim

Nissan’s pending merger talks with its archrival Honda may give be its best shot at surviving. The third largest Japanese automaker by volume is struggling in multiple regions around the world, including the US and China. Cheaper, fresher alternatives are pushing it out of developing markets, while US dealerships day they are plagued with stale product and troubles around service and counterproductive sales incentives. Merging with Honda would create the third largest automaker in the world and give the combined company US market share comparable to Toyota and the Hyundai Motor Group. Chapters: 0:00 - 01:57 Introduction – Why Nissan is in deep trouble 02:06 Chapter 1 – Troubling Times 06:49 Chapter 2 – Losing to China 09:18 Chapter 3 – The American market 12:09 Chapter 4 – The rescue plan Producer: Robert Ferris Editor: Darren Geeter Animation: Jason Reginato, Christina Locopo Senior Managing Producer: Tala Hadavi Additional footage: Getty Images, Nissan, Toyota, Honda, Kia, Hyundai » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to earn more money at work? Take CNBC’s new online course How to Negotiate a Higher Salary. Expert instructors will teach you the skills you need to get a bigger paycheck, including how to prepare and build your confidence, what to do and say, and how to craft a counteroffer: https://cnb.cx/4fB26Ru Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Nissan Is Fighting To Survive But Its Future Looks Grim