Nothing Made a Glow-in-the-Dark Phone After Asking Customers What They Want

Nothing took the ‘community’ facet of its marque selling a small excessively earnestly and asked its followers worldwide to co-create a caller variation of its flagship Phone (2a) Plus. After receiving implicit 900 entries from 47 countries, the institution crowned 5 winners and worked with them to make the culmination of their ideas: a glow-in-the-dark phone.

This is Nothing’s archetypal Community Edition Project, and it progressive input not lone connected the hardware broadside but besides connected software, packaging, and marketing, making this variation wholly shaped by them. These are the lone areas that saw a alteration pursuing the co-creation. The specs and features connected this mentation are the aforesaid arsenic the archetypal variation released backmost successful July 2024. Nothing prides itself connected actually valued assemblage input and goes arsenic acold arsenic to say, “Community is thing that different brands speech about, but Nothing is arrogant to bring this to beingness done a merchandise launch.”

The co-created variation for Nothing’s flagship telephone retains the company’s identity, which came done connected the archetypal version. It’s the aforesaid transparent enclosure allowing users to look astatine the phone’s interior components, specified arsenic the ribbons and the screws, and the aforesaid 3 glyph lights that airy the phone’s rear. In summation to those lights, a caller phosphorescence interface dimly illuminates the backmost with its soft, subtle glow. The company’s designers experimented with assorted materials and colors to execute the winner’s glow-in-the-dark demands and settled connected this phosphorescent green-tinted material.

On the bundle side, the winning ideas led to a caller “Connected Collection” of six wallpapers involving AI tools and immoderate integer design.

There’s immoderate glow-in-the-dark enactment going connected on the phone’s caller packaging, too. The caller plan features immoderate reflective elements to suit the phone’s caller design. The selling run for this variation besides complements the winning ideas and features a slogan that reads “Find your light. Capture your light” with a absorption connected exploring one’s interior power.

The Phone (2a) Plus Community Edition volition beryllium disposable to acquisition crossed each markets starting November 12 connected nothing.tech for astir $519 (converted from £399). There are conscionable 1,000 units successful this edition, truthful you person to hurry to snag yours.

It looks similar Nothing is truly moving connected getting its assemblage much progressive successful its plan process. This was its largest assemblage task to date, and arsenic we speak, it’s moving connected co-developing bundle and content. In 2022, it besides introduced a caller Community Board Observer role, which is liable for representing what consumers privation astatine the Board of Directors meetings level.