PayPal has a new logo that makes it look just like everything else

Roughly 25 years aft it launched outgo processing, PayPal is “ushering successful a caller epoch for customers” with immoderate generic achromatic text. The institution has a caller logo, designed by Pentagram, that looks incredibly plain — particularly compared to its erstwhile iterations with their rakish slant, 2 shades of blue, and salient PayPal Ps.

They warrant this for a wide assortment of reasons, including that the caller achromatic standalone wordmark won’t beryllium confused with the remainder of the payments processing satellite — particularly “the bluish that has go synonymous with fintech.”

And yet:

But adjacent if PayPal doesn’t mean to prioritize the achromatic wordmark, it volition beryllium successful the bully institution of galore different firms that person moved from thing amusive and recognizable to boring plain text! Here’s GoDaddy, Petco, and Johnson & Johnson (hat extremity to Parker Lee’s “Worst Logos” lists):

It besides joins the fine tradition of flattening logos conscionable for the involvement of them being flat, and inserting weird firm synergy for nary evident reason. Here, that synergy is really accomplished erstwhile PayPal does take to usage immoderate colors alongside the connection PayPal: “Bright bluish and heavy bluish overlap to uncover Venmo blue,” writes Pentagram.

It does look similar Pentagram enactment a bully spot of thought into this, coming up with a “new bespoke marque typeface, PayPal Pro,” which it says is based connected LL Supreme, which is successful crook based connected Futura.

We besides appreciated their usage of alliteration: “The colors person been calibrated for continuous contrast, to make a consciousness of extent and dimension”.

For what it’s worth, the pitched PayPal Ps persist: they should look erstwhile you wage digitally.

Technically, it looks similar PayPal already started using the caller wordmark earlier this month, though it says it’ll formally motorboat with the caller PayPal debit paper — and a caller advertisement run starring Will Ferrell, which you tin cheque retired below.