Perplexity’s AI search engine can now buy products for you

Perplexity is rolling retired a caller diagnostic that volition fto Pro subscribers acquisition a merchandise without leaving its AI hunt engine. When searching for a merchandise utilizing Perplexity, Pro members based successful the US tin present take a “Buy with Pro” fastener that volition automatically bid the merchandise utilizing saved shipping and billing information.

Perplexity says each products purchased done Buy with Pro travel with escaped shipping. For products that don’t enactment Buy with Pro, Perplexity volition redirect users to the merchant’s website to implicit their purchase.

When asked whether Perplexity gets immoderate kickback from income made done its Buy with Pro button, Perplexity spokesperson Sara Platnick said, “As of now, we bash not,” adding that “there’s nary commercialized element” to the feature.

Users who aren’t subscribed to Perplexity’s $20 / period Pro enactment volition inactive spot different updated AI buying features, including caller merchandise cards that volition look for product-related searches. For users successful the US, these cards amusement a merchandise representation and its price, on with AI-written summaries of cardinal features and reviews.

Perplexity is besides launching a caller AI-powered “Snap to Shop” hunt instrumentality that volition fto each users instrumentality a representation of a merchandise and inquire questions astir it, similar to Google Lens. This diagnostic volition lone beryllium disposable to Pro users astatine launch. Perplexity besides already lets Pro users marque ocular searches unrelated to shopping.

It seems that Perplexity is looking to grow buying tools for merchants arsenic well. The institution is rolling retired a caller merchant programme that volition springiness sellers “insights into hunt and buying trends that aboveground their products.” It besides increases the accidental that Perplexity volition urge their products.