Procreate’s anti-AI pledge attracts praise from digital creatives

1 month ago 28

Many Procreate users tin respire a suspiration of alleviation present that the fashionable iPad illustration app has taken a definitive stance against generative AI. “We’re not going to beryllium introducing immoderate generative AI into our products,” Procreate CEO James Cuda said successful a video posted to X. “I don’t similar what’s happening to the industry, and I don’t similar what it’s doing to artists.”

The creative community’s ire toward generative AI is driven by 2 main concerns: that AI models person been trained connected their contented without consent oregon compensation, and that wide adoption of the exertion volition greatly trim employment opportunities. Those concerns person driven immoderate integer illustrators to question retired alternate solutions to apps that integrate generative AI tools, specified arsenic Adobe Photoshop.

“Generative AI is ripping the humanity retired of things. Built connected a instauration of theft, the exertion is steering america toward a barren future,” Procreate said connected the caller AI conception of its website. “We deliberation instrumentality learning is simply a compelling exertion with a batch of merit, but the way generative AI is connected is incorrect for us.”

The announcement has already attracted widespread praise from creatives online who are discontent with however different companies person handled the expanding deluge of generative AI tools. Clip Studio Paint, a rival illustration app, scrapped plans to present image-generation features aft the announcement was condemned by its idiosyncratic base. Other companies similar drafting tablet shaper Wacom and Magic: The Gathering-owner Wizards of the Coast person also issued apologies for (unintentionally) utilizing AI-generated assets successful their products pursuing akin assemblage reactions.

Even Adobe, which attempted a much “ethical” attack to gathering generative AI tools — having repeatedly said that its ain Firefly models are trained connected contented that’s licensed oregon retired of copyright — has been slammed by those who consciousness the institution has turned its backmost connected autarkic artists and creators. Adobe further clarified that it doesn’t bid AI connected idiosyncratic contented successful June pursuing intense backlash implicit a presumption of work agreement update, but other unfavorable changes introduced implicit the years person fixed it an unshakable estimation arsenic a institution that creators emotion to hate.

Procreate is highly good received by comparison. The institution has stuck to a $12.99 USD one-time acquisition exemplary alternatively of moving to a rolling subscription similar Adobe and Clip Studio Paint did, and has expanded into offering products for animation and (eventually) desktop users. Making specified a steadfast pledge against introducing generative AI is apt conscionable the icing connected the barroom for creatives who consciousness alternate options are dwindling.

Cuda said “We don’t precisely cognize wherever this story’s gonna go, oregon however it ends, but we judge that we’re connected the close way to supporting quality creativity.”

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