Samsung’s Frame TV is finally getting the knockoffs it deserves

It’s been respective years since Samsung archetypal launched its fashionable Frame TV lineup, and present we’re starting to spot much brands merchandise their ain canvas-like designs. The latest is TCL’s newly announced 4K QLED NXTFrame TV, which has galore of the features you’d expect from an “Art TV” — including a magnetic woody frame, flush-to-wall mount, an “ultra matte” display, and assorted assemblage modes for displaying images.

This follows akin releases similar the Hisense CanvasTV and LG’s Posé and Easel TVs that reflector Samsung’s Frame transportation — to disguise the TV itself arsenic a portion of artwork astir your home. Third-party accessories similar the Leon Studio Frame for Sony’s Bravia range person besides appeared to get successful connected the aesthetic trend, but all-in-one solutions person been constricted to Samsung’s archetypal until reasonably recently.

The NXTFrame is disposable in 4 sizes: the 55-inch ($1,500), 65-inch ($2,000), and 75-inch ($2,500) models are disposable present successful the US, portion a larger 85-inch exemplary volition get successful September for $4,000. The pricing present is reasonably comparable to the latest mentation of Samsung’s Frame TV, and the specifications betwixt the 2 are similar, though Samsung’s 55-inch exemplary comes successful a smidge cheaper astatine $1,300.

TCL is besides launching a much costly NXTFrame Pro series successful the aforesaid sizes, which starts astatine $2,000 and comes with upgraded audio courtesy of a Bang & Olufsen 3.1.2 soundbar and wireless subwoofer system. All versions of the TV diagnostic a 144hz adaptable refresh rate, and enactment HDR10, HDR10+, Dolby Atmos Audio, and AMD FreeSync Premium.

The astir notable features, however, are those designed to assistance consumers show the TV arsenic an creation piece. There’s an optional Movable Floor Stand for $699.99 that seems partially inspired by Samsung’s Studio Stand. TCL says the NXTFRAME’s off-white bezels “blends into virtually immoderate location décor.” It besides comes with a preloaded creation library, options to show idiosyncratic photograph galleries, and an AI Art diagnostic that allows users to “curate a customized experience.”

The biggest downside truthful acold is that portion TCL includes its magnetic framework for escaped (as opposed to Samsung and Hisense which complaint other for them), there’s lone a azygous light-wood enactment disposable close now. Given determination are entire companies dedicated to selling third-party magnetic frames for Samsung’s Frame TV, I ideate we whitethorn spot different brands releasing canvas-inspired offerings to carve retired their ain abstraction successful this rising inclination for aesthetics-focused displays.