Shipping Tumblr and WordPress

Didya see that Tumblr is getting a WordPress makeover? And it’s not a trivial move:

This won’t be easy. Tumblr hosts over half a billion blogs. We’re talking about one of the largest technical migrations in internet history. Some people think it’s impossible. But we say, “challenge accepted.”

Half a billion blogs. Considering that WordPress already powers somewhere around 40% of all websites (which is much, much higher than 500m) this’ll certainly push that figure even further.

I’m sure there’s at least one suspicious nose out there catching whiffs of marketing smoke though I’m amicable to the possibility that this is a genuine move to enhance a beloved platform that’s largely seen as a past relic of the Flickr era. I loved Tumblr back then. It really embraced the whole idea that a blog can help facilitate better writing with a variety of post formats. (Post formats, fwiw, are something I always wished would be a WordPress first-class citizen but they never made it out of being an opt-in theme feature). Tumblr was the first time I was able to see blogging as more than a linear chain of content organized in reverse chronological order. Blog posts are more about what you write and how you write it than they are when they’re written.

Anyway, I know jobs are a scarce commodity in tech these days and Auttomatic is looking for folks to help with the migration.

I was about to say this “could” be a neat opportunity, but nay, it’s a super interesting and exciting opportunity, one where your work is touching two of the most influential blogging platforms on the planet. I remember interviewing Alex Hollender and Jon Robson after they shipped a design update to Wikipedia and thinking how much fun and learning would come out of a project like that. This has that same vibe to me. Buuuut, make no illusions about it: it’ll be tough.

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