Snapchat is getting its biggest redesign in years

Snapchat is undergoing its biggest redesign successful years by simplifying from 5 to 3 tabs: 1 for messages and Stories with friends, 1 for the camera, and different for a TikTok-like provender of full-screen videos from creators and publishers.

The redesign, dubbed “Simple Snapchat,” was announced onstage Tuesday astatine Snap’s yearly Partner Summit successful Los Angeles. “It brings Stories person to conversations, it simplifies contented discovery, and it brings radical consecutive into our camera to explicit themselves,” Snap CEO Evan Spiegel tells The Verge.

Until now, Snapchat has consisted of 5 main tabs: 1 for the Snap Map, backstage chats, the camera, Stories, and Spotlight, its rival to TikTok and Instagram Reels. Once this redesign is rolled retired to Snapchat’s 850 cardinal users, the Snap Map volition beryllium accessible from the messaging tab, on with Stories from your friends and creators you follow.

To the close of the camera volition beryllium a new, unified For You provender of full-screen videos from publishers and creators. Here, Snap has fundamentally merged Spotlight with contented from media brands similar The Wall Street Journal and the Daily Mail. The institution makes astir of its wealth from the ads it runs astir this content, truthful it’s rolling the redesign retired dilatory truthful “we tin truly recognize immoderate changes successful contented dynamics,” according to Spiegel.

The high-level extremity of this redesign is to marque Snapchat much accessible and an charismatic mode to ticker videos you’d usually spell to TikTok oregon Instagram for. Spiegel besides thinks it volition construe to a amended concern for Snap’s creators, who collectively stock much than a cardinal pieces of contented per period successful the app.

“One of the things that creators person done precise efficaciously is usage shortform video to turn their Stories assemblage and past monetize the Stories done our gross stock program,” helium says. “I deliberation that volition go adjacent easier with this app layout, wherever the Stories from your friends oregon from creators you’re pursuing unrecorded connected the chat page, and past you tin observe caller creators oregon caller contented successful afloat surface connected the 3rd tab.”