Snapchat is overhauling how influencers earn money on the platform

Snapchat is tweaking however radical gain wealth connected the level by introducing a new, unified monetization program. The caller programme volition screen contented posted to Stories arsenic good arsenic Spotlight, the platform’s TikTok-like find provender filled with recommended video content. Under the program, influencers gain gross for ads placed wrong eligible Stories and Spotlight posts.

The caller programme is presently successful investigating with a tiny radical of users, and volition rotation retired wide connected February 1st, 2025. To participate, users request to deed a acceptable of benchmarks to beryllium invited: 50,000 followers and either 10 cardinal Snap views, 1 cardinal Spotlight views, oregon 12,000 hours of ticker clip successful the past 28 days.

They besides request to station consistently, with astatine slightest 25 times per period to saved Stories oregon Spotlight and posting to Spotlight oregon nationalist Stories connected astatine slightest 10 of the past 28 days. Some of those eligibility requirements are importantly higher than they were nether the aged structure. To beryllium eligible to gain wealth done Spotlight, for example, creators antecedently needed things similar a nationalist profile, 1,000 followers, and 10,000 video views.

Other video platforms person besides streamlined oregon changed the archetypal creator funds. TikTok, for example, present has 1 creator program that requires videos longer than 1-minute. On YouTube, Shorts creators earn wealth via advertisement revenue — a determination by the institution to meaningfully vie with TikTok.