Snapchat’s AI selfie feature puts your face in personalized ads — here’s how to turn it off

If you’ve tried retired Snapchat’s AI-generated selfies, you mightiness privation to double-check a mounting that lets Snap usage your look successful “personalized sponsored contented and ads,” as spotted by 404 Media.

The feature, called My Selfie, lets you and your friends make AI-generated images of yourself based connected photos you stock with Snapchat. When utilizing the diagnostic for the archetypal time, Snapchat prompts you to hold to presumption that include utilizing “you (or your likeness)” successful ads:

While you tin toggle the “See My Selfie successful Ads” mounting to off, 404 Media reports that it’s enabled by default erstwhile you hold to Snap’s presumption (The Verge was besides capable to corroborate this).

To spot if you person the mounting enabled, prime your illustration photograph successful the top-left country of Snapchat, pat the settings cog successful the top-right corner, and past take My Selfie. From here, toggle disconnected the See My Selfie successful Ads setting.

Even though Snap whitethorn usage your look successful personalized ads lone shown to you, the institution says it doesn’t stock your information with third-party advertisers. “Advertisers do not have entree to Snapchatters’ Gen AI information successful immoderate capacity, including My Selfies,” a Snap spokesperson told 404 Media. “Nor bash they person entree to Snapchatters’ backstage data, including Memories, that would alteration them to make an AI generated representation of an idiosyncratic Snapchatter.” 

Snap didn’t instantly respond to The Verge’s petition for much information.