Target’s new sneakers expand to fit growing feet

Target is introducing a caller enactment of sneakers with a clever plan that allows them to turn alongside the wearer, extending however agelong they tin beryllium worn earlier they’re excessively small. The ÜNOS by Sz shoes (which is abbreviated for (“U Need One Size”) are disposable successful kids sizes for $34.99, and adult sizes for $49.99, successful sixteen antithetic colour options.

The ÜNOS by Sz diagnostic a sole that’s divided into 2 sections by a Z-shaped channel, but each broadside remains connected by flexible fabrics. The plan allows the shoes to grow successful width and magnitude portion inactive being providing a unafraid acceptable — up to a half-size successful the kids version, and up to a afloat size successful the big one.

The shoes were created to lick respective antithetic problems with footwear. The astir evident is that kids often turn retired of their shoes agelong earlier they’re worn out, and sometimes extremity up having to deterioration uncomfortable footwear erstwhile parents don’t recognize they’re excessively small. The ÜNOS by Sz volition widen their wearability arsenic a ft outgrows the shoe’s archetypal sizing.

The unisex plan of the sneakers volition perchance let adults with larger oregon wider feet to much easy find a footwear that fits, with options going up to the equivalent of a size 15 for women. The ÜNOS by Sz volition besides beryllium amended suited for those with 1 ft that’s a half, oregon adjacent a afloat size, larger than the other, redeeming them from having to bargain 2 pairs to accommodate the discrepancy.

The sneakers were designed by Dr. D’Wayne Edwards, president of the concern and design-focused Pensole Lewis College (PLC) successful Detroit. The schoolhouse describes Edwards as, “the astir salient Black decorator successful the footwear industry,” with a vocation that has included stints astatine L.A. Gear, Nike, and Jordan.

Speaking to Footwear News, Edwards said they’ve ever wanted to plan much affordable but precocious prime footwear. “Sometimes, erstwhile you spot $50 and beneath product, it doesn’t person overmuch tech, it doesn’t person overmuch substance to it. I didn’t consciousness similar $50 and beneath merchandise needed to beryllium that way.”