Tech CEOs want to replicate Tim Cook’s Donald Trump playbook

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Apple CEO Tim Cook managed to forge a idiosyncratic narration with Donald Trump during his archetypal Presidential word that different tech firms struggled to replicate. Now, others are trying to travel his template, says a Wall Street Journal report today.

Cook utilized nonstop appeals to power Trump’s 2017 taxation argumentation and to get him to dial backmost his 2019 tariffs successful ways that benefitted Apple. In exchange, Trump got to look good; arsenic the Journal points out, Cook didn’t close Trump erstwhile claimed work for Apple opening an Austin manufacturing works that had already been astir for years and wasn’t adjacent owned by Apple.

Part of Cook’s strategy was keeping things simple, according to the Journal:

Instead of sending authorities relations executives oregon lobbyists, Cook would entreaty to Trump straight done telephone calls and meals, said radical acquainted with the interactions.

Cook past developed a gathering strategy with Trump wherever helium would bring 1 information constituent to location successful connected a azygous contented successful a meeting, the radical said. That attack helped support the meetings from spiraling successful excessively galore directions.

Cook partially built the narration by “zeroing successful connected areas of communal involvement betwixt Apple and Trump’s agenda,” writes the Journal. “Plenty anticipation to travel Cook’s playbook,” the outlet adds.

WSJ points to leaders of Boeing and FedEx who person some tried talking with Trump directly. Others person reportedly considered getting done to him by communicating done the Department of Government Efficiency that Trump rewarded Elon Musk with starring aft helium aggressively backed Trump’s campaign.

Some of the biggest tech leaders look keen connected taking the flattery route. Trump has claimed that Google CEO Sundar Pichai reached retired to archer him astir his trending Google searches and that Meta CEO Mark Zuckerberg had called him “a lot” to pledge his enactment and praise his reaction to an effort to assassinate him.

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