The 2024 Olympics was a big win for TV of all kinds

The Olympics weren’t conscionable bully for streaming — they boosted accepted TV viewership, too. Even though the Games successful Paris accounted for conscionable 3 days of Nielsen’s July 2024 report, it led to a 2.3 percent boost successful wide TV viewing compared to June and a 3.5 percent summation compared to the aforesaid clip past year.

During the month, broadcast TV captured 20.3 percent of each viewership, marking a flimsy summation from past month. It besides accounted for much than 22 percent of TV viewing erstwhile the Olympics kicked disconnected successful the past week of July. As pointed out by The Hollywood Reporter, it’s uncommon to spot an summation successful accepted TV viewership successful July, arsenic it’s typically 1 of the slowest months for broadcast and cablegram TV.

Streaming likewise drew successful much eyeballs, making up 41.4 percent of each TV viewing for the month. According to Nielsen, that allowed streaming to summation its stock of TV by implicit 1 point, breaking the grounds acceptable successful June. Peacock, which exclusively streamed the Olympic Games, saw a 33 percent leap successful viewing — the biggest summation Nielsen has seen since it started publishing its streaming reports successful 2020.

Despite this increase, YouTube remained the top-performing streaming level and became the archetypal work to seizure much than 10 percent of each TV viewing. Max, Disney Plus, and Prime Video besides had notable boosts successful viewing acknowledgment to bid similar House of the Dragon, Bluey, and The Boys.

If some cablegram and streaming are seeing specified large increases based connected conscionable three days of the Olympic Games, we’ll apt spot an adjacent bigger leap erstwhile Nielsen releases its study for the period of August.