The Future of Vaping After the Fall of Juul

Even if you’ve ne'er taken a puff from a vape successful your life, you cognize astir Juul. At the company’s highest successful 2018, its e-cigarette was 1 of the astir recognizable user devices connected the planet, and Juul Labs was worthy $38 billion. Just a fewer abbreviated years later, aft being squeezed by authorities regulators and prohibition-minded anti-tobacco advocates, Juul’s valuation plummeted and its marketplace stock vaporized.

The communicative of Juul—and its thousands of imitators—is outlined successful Backfired: The Vaping Wars, a caller nine-part podcast from Prologue Projects. The amusement traces the past of e-cigarettes, nicotine vaporizers, and synthetic nicotine by pursuing the paths of Juul and its thousands of competitors arsenic the vape companies summation nationalist acceptance, combat for marketplace share, and butt heads with authorities agencies. It’s a fascinating thrust filled with caller reporting, truthful adjacent if you’ve work and listened to everything astir Juul and vaping, you’ll perceive immoderate shocking caller accusation successful this series.

This week connected Gadget Lab, we speech with Backfired’s hosts, Arielle Pardes and Leon Neyfakh.

Show Notes

Backfired is an Audible original, truthful spell to audible.com/backfired to listen. Also cheque retired Louise Matsakis’ communicative astir the adjacent procreation of cheap, amerciable vapes coming from China.

Recommendations

Arielle recommends Timeshifter’s Jet Lag App. Leon recommends the Yoto Player for getting kids into podcasts. Lauren recommends The Bee Sting, by Paul Murray. Mike recommends Subpar Pool, a crippled by Holedown creator Martin Jonasson.

Arielle Pardes tin beryllium recovered connected societal media @pardesoteric. Leon Neyfakh is @leoncrawl. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline astatine @GadgetLab. The amusement is produced by Boone Ashworth (@booneashworth). Our taxable euphony is by Solar Keys.

How to Listen

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