TikTok Might Soon Have Ads With AI-Generated Versions of Popular Creators

TikTok precocious announced Symphony Digital Avatars, a caller mode to incorporated ads connected its platform. The societal media app volition soon diagnostic AI-generated avatars of fashionable creators. According to the company, the purpose is “to assistance creators and brands captivate planetary audiences and present impactful messages successful an immersive and authentic way.”

Two types of avatars are being introduced for now: Stock Avatars and Custom Avatars. The erstwhile uses paid actors, portion the second volition diagnostic creators oregon marque spokespeople.

Custom Avatars are being touted for having the quality to converse successful aggregate languages, which would assistance beforehand their contented to a broader audience. TikTok is hopeful that the multi-linguistic quality of these upcoming avatars volition assistance creators leverage their entreaty adjacent better. According to the announcement post, the institution is presently investigating Custom Avatars with their assemblage of creators.

I’m unsure however I consciousness astir seeing AI-generated versions of my favourite creators peddling products to me. The inundation of ads connected our most-used societal media platforms is already a ailment among users. Consumers person been experimenting with ways to circumvent adblockers connected sites specified arsenic YouTube, but video-sharing platforms proceed to trial new ways to grip adblockers.

Sitting done unskippable ads connected TikTok was bothersome enough, and I ideate watching an AI advertisement of my favourite creator volition beryllium adjacent harder. Ironically enough, this announcement comes arsenic portion of Tiktok’s caller Symphony generative AI advertisement suite, which was revealed precocious and aims to “add a quality touch” to branded contented connected the app.