TikTok plugs Getty Images into its AI-generated ads and avatars

TikTok volition fto advertisers pull successful contented from Getty Images erstwhile utilizing the platform’s AI advertisement instauration tool. With the integration, advertisers tin usage Getty’s licensed images and videos to marque ads containing AI-generated content, including AI avatars that look similar existent people.

The integration volition beryllium disposable done TikTok’s Symphony Creative Studio — an AI-powered video procreation instrumentality that rolled retired contiguous for each advertisers. This instrumentality tin make a video based connected a merchandise description, adhd an AI avatar to “speak” astir it, and adjacent incorporated AI-powered dubbing successful antithetic languages. Advertisers tin besides usage the instrumentality to make aggregate versions of an ad, arsenic good arsenic “remix” an existing one.

“This collaboration offers seamless integration into TikTok’s Symphony Creative Studio, giving brands and businesses nonstop entree to our immense room of millions of premium images and videos, ensuring they tin make powerful, engaging TikTok‑first contented with ease,” Peter Orlowsky, Getty Images’ elder vice president of planetary strategical partnerships said successful the announcement.